So you’ve likely read all the banter yesterday about how Groupon was insensitive, moronic, or just plain stupid for running the ad above. Funny though, no one really said much about their second Super Bowl spot below….

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Tags: Advertising, converse digital, Social media, social media strategy, tom martin

I’m sensing a seismic shift in our business.

No longer will marketing strictly be about finding target audiences and telling clients how to speak to those audiences using traditional primary and secondary research. Instead, our job will be to act…

Tags: Advertising, content marketing, converse digital, digital marketing strategy, Marketing, Marketing and Advertising, marketing strategy, Online advertising, Social media, tom martin, Twitter