Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]

Is There A Difference Between Authority and Fame?

Last week while driving my six year old son to camp, he asked me an interesting question.  "Dad, how do you become famous?" I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is … [Read more...]

How To Build A Social Media Marketing Strategy

Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don't … [Read more...]

How Much Should Social Media Marketing Cost?

This is a reprint of a post I originally wrote for Ad Age back in 2008. And while at the time I wrote it as the President of an ad agency, as I sit here now the owner of a Social Media Marketing agency, I realize, it's just as valid now as it was … [Read more...]

Breadcrumb Marketing with Social Media

Tweet Last week, we talked a bit about the difference between marketing with advertising and social media. I mentioned the idea of breadcrumb marketing as a construct for thinking about how you'd market via a social media strategy. Today I … [Read more...]