Sales Prospecting Techniques: Connecting vs Converting: The #1 Way to Grow Sales

Have you ever woken up one day with zero sales prospects in your sales funnel? I have. It was a pretty horrific day. Thankfully, I was able to fix the problem in under 48 hours because I focused on connecting vs converting. Today, let’s talk about … [Read more...]

Stop Shopping Cart Abandonment and Spread The Holiday Spirit

According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report "more than 69% of online shopping carts that contain at least one item are later abandoned". The report analyzed 37 different studies to arrive at the 69% … [Read more...]

Using Aikido Selling To Close Sales with Self-Educating Buyers

The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors') digital content marketing efforts to … [Read more...]

Why Every Ad Agency Needs a Content Marketing Strategy

Content marketing is a widely recognized driver for effective, inbound sales lead generation programs. While largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad agencies should develop a consistent … [Read more...]