How to Google Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why … [Read more...]

Aligning Sales & Marketing For Better Event Sales Prospecting

Do you struggle with connecting your sponsorship sales leads and attendee leads lists? Leveraging people on each to help you create qualified sales prospects for the other? If so, this post is for you. A friend of mine produces large conferences … [Read more...]

How To Use IFTTT To Automatically Prospect for Influencers

A month ago I used a simple IFFTT Recipe to automagically create a Twitter list of Travel Bloggers. I just hit "go" and let the wonderful world of the Internet and APIs do a lot of work for me.  Now I have a list of about 75 prospective Travel … [Read more...]

How To Use Interview-Based Podcasting in Sales Prospecting

Not only do podcasts offer numerous benefits over text- and video-based content—they are easy to create, convenient to consume, and they can expose new audiences to your brand— but by using an interview-based show format, your podcasts can also be … [Read more...]

Creating a Better Sales Funnel for B2B Sales Prospecting

To find and acquire self-educating, invisible buyers your company needs to set aside your traditional funnel based sales mentality and sales prospecting tools and augment your current approach with social selling. Instead of seeing your selling … [Read more...]