Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company¬†Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]

Big Data Isn’t The Solution

Everywhere you look marketers, digital marketing consultants and thought leaders are chiming off about big data. Just yesterday I read this post¬†extolling the virtues of data-based marketing in place of empathy-based marketing. In it the author says, … [Read more...]