Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company¬†Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]

Did Your Influencer Just Become a Celebrity?

You can't turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from … [Read more...]

Big Data Isn’t The Solution

Everywhere you look marketers, digital marketing consultants and thought leaders are chiming off about big data. Just yesterday I read this post¬†extolling the virtues of data-based marketing in place of empathy-based marketing. In it the author says, … [Read more...]