So why don’t we? I’m sure there are many opinions on the subject… feel free to share yours in the comments on this post or our LinkedIn, Facebook, or Twitter pages. But for me… I think the answer is simple. Fear. Fear Kills Great Ideas Like it or not, there are people in the world …
Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – Facebook and Instagram – often …
5 Tips from a serial entrepreneur to ensure your business succeeds today and in the future.
...We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention online, that describes it in a nutshell. So much chatter… with everyone trying to …
The 10 most important #Entrepreneurship lessons I’ve learned the last 10 years of owning my own company. And a few may surprise you. #JustSaying
...Companies spend millions on brand activations and Netflix’s recent CES activation was no different. The super weird booth from fake company Psychasec promoting their “sleeve” product, a spare body you can transfer your consciousness into seems to be designed to specifically create Word-of-Mouth. So did it? Let’s look at the numbers. Online Social Media Discussions Generated …
You can’t turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from what I’ve seen, more are doing it wrong than right and new research suggests new …
Everywhere you look marketers, digital marketing consultants and thought leaders are chiming off about big data. Just yesterday I read this post extolling the virtues of data-based marketing in place of empathy-based marketing. In it the author says, and I quote, “And if you are not using data as the primary source of strategy development… you …