Content Persuasion for a Digital First World

You can't sell if you can't persuade. We all know that. But what you probably haven't figured out yet is that digital content is the most persuasive tool in your sales & marketing toolbox and you're not using it correctly. In my 2014 … [Read more...]

The New Marketing Landscape: Why Hoarding Information Will Cost You Sales Leads

Everything you once knew about marketing and sales prospecting is wrong. Or at the very least, social selling is quickly rendering it obsolete. Once upon a time, companies treated information about their product as sacred. After all, … [Read more...]

How to Get Your Sales Force to Embrace B2B Marketing Content in Their Sales Prospecting Process

The biggest hurdle to an effective B2B content marketing program is convincing the sales force to utilize the content in their lead nurturing process. Most B2B marketing departments incorrectly diagnose the situation as a lack of willingness, … [Read more...]

Confessions of a Twitter Chat Creator

I miss all the conversations I used to have on Twitter. So a few weeks ago I created a Twitter Chat called #DayChat as a virtual social media water cooler where my friends and I could hang out and chat about marketing vs just sharing links with each … [Read more...]