Why Do Companies Screw Their Best Customers?

Yesterday I received an email from Oculus that really pissed me off. The email invited me (an early adopter of the technology) to share the gift of VR. It went on to inform me that for a “limited time” Oculus was selling a package of one Rift + two … [Read more...]

How To Use IFTTT To Automatically Prospect for Influencers

A month ago I used a simple IFFTT Recipe to automagically create a Twitter list of Travel Bloggers. I just hit "go" and let the wonderful world of the Internet and APIs do a lot of work for me.  Now I have a list of about 75 prospective Travel … [Read more...]

Did Your Influencer Just Become a Celebrity?

You can't turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from … [Read more...]