October 8, 2020

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if  you think about how brands are competing for our attention online, that describes it in a nutshell. So much chatter… with everyone trying to

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August 6, 2020

Recently I’ve seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It’s a shame that these authors miss the true value of guest blogging because they’re just focused on the short-term SEO ROI of guest blogging. If they understood the long-term sales and marketing value of guest

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August 29, 2019

Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at two of his songs and how he contrasts the painful traditional ad agency business development process vs a painless prospecting process preferred by agencies like Converse Digital. Traditional RFP Based Business Development Are you familiar

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August 13, 2013

What do you do when you’re not getting as many leads from your website as you think you should? Should you advertise more? Should you activate PPC (Pay-Per-Click advertising) or should you focus on creating outstanding content marketing to drive inbound marketing leads? It’s a classic chicken and egg discussion — one that I just

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