How to Google Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why … [Read more...]

The New Marketing Landscape: Why Hoarding Information Will Cost You Sales Leads

Everything you once knew about marketing and sales prospecting is wrong. Or at the very least, social selling is quickly rendering it obsolete. Once upon a time, companies treated information about their product as sacred. After all, … [Read more...]

How to Google Proof Your Website With Propinquity Marketing

Inbound Marketing is overly focused on winning page one SERP (Search Engine Results Page) on Google and to a lesser extent Bing. Inbound Marketers preach that if your company can rank your website for your keywords, then leads, conversions and sales … [Read more...]

How To Find & Win More Group Meeting Sales [Webinar]

Last week at #SoMeT13US, I had the opportunity to share my take on a key tourism sales and marketing strategy that I think all destinations should be deploying immediately. I talked about how DMOs and CVBs could find and win the invisible sales … [Read more...]