Facebook News Feed Changes: Why You Don’t Need A New Strategy

Facebook's announcement that "The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages." doesn't mean you need a new social media strategy. It means you'll need to execute better against the … [Read more...]

Why You Need To Build Your DMO’s Social Sales Force

What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]

Why Tourism Brands Should Avoid Hyperlapse Videos in Their Content Marketing

Instagram's new Hyperlapse IOS app is taking the tourism content marketing world by storm. Heck, it's got everyone's attention. Almost overnight (after its release) my Facebook feed switched from a never ending stream of ice bucket challenges to … [Read more...]

Measuring The ROI of Your Social Media Marketing

How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don't think they can link social media activity to sales conversions. And truth be … [Read more...]

Sales Prospecting With Social Media

Earlier this week I had a chance to talk with a bunch of Realtors about how they might consider using Social Media and digital tools to sell more houses by leveraging social selling techniques. During the course of the talk I mentioned how social … [Read more...]