Why Conversations Are Essential in Successful Influencer Marketing Campaigns

Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]

How to Google Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why … [Read more...]

Stop Shopping Cart Abandonment and Spread The Holiday Spirit

According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report "more than 69% of online shopping carts that contain at least one item are later abandoned". The report analyzed 37 different studies to arrive at the 69% … [Read more...]

Stop Calling Amazon Prime A Loyalty Program – It’s Not!

Last week Skift posted an article, Business of Loyalty: What the Travel Industry Could Learn From Amazon Prime, suggesting travel brands could learn a lot from Amazon’s famous Prime Service. Nothing could be further from the truth… here’s … [Read more...]

Are Millennials Looking For God On The Internet?

According to just released data from Pew.... YES...  Millennials are far more likely than their elder brethren to be searching for God via the Internet. In fact, they're almost 5 TIMES more likely to seek the Almighty on the web then Baby Boomers and … [Read more...]