Content Marketing Strategy: The Importance of Ecosystem Thinking

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale, “Creating Text-Based Content.” Chapter 14 easily deconstructs into multiple individual blog posts. One blog post idea is to repurpose the "Talking vs … [Read more...]

Are You Creating Content For Conversions or The Converted?

While watching Luke Bryan, the headliner closing act on Saturday night, at the 2014 Bayou Country Fest I was struck by two things. First, his pandering techniques (to get the crowd into the show) and second, the number of folks heading for the doors … [Read more...]

How To Build A Social Media Marketing Strategy

Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don't … [Read more...]