Content Marketing Strategy: The Importance of Ecosystem Thinking

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale, “Creating Text-Based Content.” Chapter 14 easily deconstructs into multiple individual blog posts. One blog post idea is to repurpose the "Talking vs … [Read more...]

Content Curation or Filtration — Which Form of Content Marketing Are You Practicing?

Recently one of my Converse Digital clients, SlideBatch,  a content curation and publication platform, and I had an interesting conversation about the definition of content curation.  After much discussion we came to the conclusion that much of what … [Read more...]