Stop Calling Amazon Prime A Loyalty Program – It’s Not!

Last week Skift posted an article, Business of Loyalty: What the Travel Industry Could Learn From Amazon Prime, suggesting travel brands could learn a lot from Amazon’s famous Prime Service. Nothing could be further from the truth… here’s … [Read more...]

Will Online Reviews & Testimonials Kill Traditional Branding?

Over the last few weeks I've noticed a handful of articles discussing the devaluation of brands in a world of near perfect information. It has me thinking about the effect such a change would have on traditional marketing approaches. And, more … [Read more...]

Stop Chasing Customers.
Start Building Your Brand.

Today I read a piece in Ad Age where the CMO of a major restaurant chain said, "In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it's like 20%," so you better be agile." I have to say - I … [Read more...]