Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company¬†Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]

Will Online Reviews & Testimonials Kill Traditional Branding?

Over the last few weeks I've noticed a handful of articles discussing the devaluation of brands in a world of near perfect information. It has me thinking about the effect such a change would have on traditional marketing approaches. And, more … [Read more...]

Stop Chasing Customers.
Start Building Your Brand.

Today I read a piece in Ad Age where the CMO of a major restaurant chain said, "In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it's like 20%," so you better be agile." I have to say - I … [Read more...]