Content Persuasion for a Digital First World

You can't sell if you can't persuade. We all know that. But what you probably haven't figured out yet is that digital content is the most persuasive tool in your sales & marketing toolbox and you're not using it correctly. In my 2014 … [Read more...]

Social Selling: How You Can Generate More Leads By Showing Your Expertise

How often do you make a purchase that you don’t fully understand? I know I do all the time. If my house needs a new roof, I have to hire roofers who will provide the materials and complete the installation. But I know nothing about roofing! How do … [Read more...]

Six Key Benefits of Podcasting as a Sales Prospecting Tool

If you’re looking for an opportunity to change up your digital marketing or to give your readers a different way of experiencing your content, podcasting can be an easy, inexpensive option. Podcasting is the regularly scheduled production and … [Read more...]

Is That a Sales Prospect In Your Hashtag Stream?

It's no secret that I think Twitter Chats are an excellent social selling opportunity. If you're not sure about this social media tool, check out the simple video I created, Twitter Chat Explanation Video. Now take the power of Twitter Chats … [Read more...]