B2B Sales Prospecting Database Segmentation With Email

Painless Sales Prospecting with email - the magic phoneSomewhere in heaven there is a magical phone. Each time a salesperson picks it up to dial a prospect, the person on the other end answers and is actually highly qualified. In fact, she wants to talk about buying what the sales person is selling.

What if that phone existed? What if instead of working your lead list database, dialing for dollars and spending most, if not all of your first sales contact qualifying a prospect, you could come to work and have the hottest prospects identified?

What if you already knew if the prospect was a hot prospect, warm prospect or cold prospect? What if you already knew what their interests were, with regard to your product or service? And what if someone could tell you their hot buttons?

Would that make your sales prospecting efforts more efficient and effective? Would that result in shorter sales cycles and increased closing rates?

Sales Lead Database Segmentation

Actually, that mythical phone — it does exist — but it requires a little digital marketing strategy to get there.

If you have email addresses associated with your leads and you have permission to email those leads, you have the makings of a digitally powered B2B Sales Prospecting system that will reduce your sales cycle and improve your sales conversion percentages.

With those emails and and a well planned Behavioral Email campaign, you can let your prospects’ own behaviors help you segment them into hot, warm and cold prospects. And in doing so, you’ll let them help you find the needles in the haystack of your database. By strategically planning the content of your email campaign and the sequence by which individual emails are sent, you can create a behavioral data trail that once analyzed, will provide your sales team with a highly segmented database that will dramatically improve the ROI of your sales prospecting efforts.

Learn How To Build A Behavioral Email Program

If you’re going to be in El Paso on Thursday, November 8, I hope you join me in my #SoMeT session entitled Making Every Call Count. Here is a glimpse of what I’ll cover.

Now likely, most of you won’t make it, but that’s ok… just use the form below to request a copy of the entire presentation. And I’m not just offering to send you the slides, no, I’m going to tape the entire presentation and you’ll receive a downloadable file with all the slides and audio sync’d.

So FILL OUT THE FORM below and feel free to tell a friend.

The Invisible Sale

Stop losing leads and sales to digitally savvy competitors. Take the first step in building your own Painless Prospecting platform that drives leads while you sleep.

  • Research shows that today's “self-educated buyers” are more than halfway through the buying decision process before they even contact you.
  • Discover Ppropinquity - the science of relationship formation
  • Learn how to create a Behavioral Email effort to make every sales call count
  • Social Selling Explained: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedIn
  • Learn how to Rightsize your marketing content: saving money by matching production quality to your specific marketing and sales needs
  • Learn from the Pros: suggestions for choosing devices, apps, software, and accessories for quickly creating high-quality DIY content
  • Real-life B2B and B2C case studies showing how others have applied Tom's techniques

Buy Your Copy Today!

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About Tom Martin

Tom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Connect with him on Google+ or follow him on Twitter or connect with him on LinkedIn.


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  1. 7-Step Post Conference & Trade Show Email CRM Marketing Progam | The Trade Show Online says:

    [...] click and open behaviors help you develop a better profile of each contact? The kind of in-depth behaviorally driven email profiles that lead to shorter sales cycles and higher conversion [...]

  2. [...] click and open behaviors help you develop a better profile of each contact for the kind of in-depth behaviorally driven email profiles that leads to shorter sales cycles and higher conversion [...]

  3. […] The last step is to simply combine that text file with the embedded YouTube video (highlight reel) to create a blog post that contains a call to action inviting the reader to download the entire presentation. You can see an example here. […]

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