Mobile First Strategy Keynote For Destination Marketers

Are you struggling with developing your mobile marketing strategy? 

If you are, you’re not alone. Mobile Strategy Keynote presentations are probably one of the most requested topics I’m receiving lately. Just as marketers have begun to really feel comfortable with their Social Media Strategies, mobile has burst on the scene and once again has a lot of folks feeling technologically challenged and in need of information and guidance — especially in the destination marketing space, where mobile is poised to completely rewrite the role of the traditional CVB/DMO website in the destination marketing, sales and experience lifecycle.

The Latest Mobile Statistics & Strategy Implications

While the presentation above was created for a destination marketing conference keynote, the beginning is full of mobile stats that apply to all marketers. If you’re interested, you can get a copy of the stats for yourself by downloading our Mobile Readiness White Paper (free). It has a bunch of great mobile stats and if you are a destination marketer, you’re definitely going to want to download it and use it as:

  • Guide for 2013 Marketing Strategy Plans
  • Benchmarking your CVB or DMO against the destination marketing industry (Top 200 Markets)
  • A thought starter: we talk about the future of DMO/CVB websites in a Mobile First world — and the incredible opportunities afforded to destination marketers in this new mobile driven paradigm

Mobile First White Paper For Download

Mobile Content Creation Strategies

Mobile isn’t just a new platform to market to prospective visitors and consumers.

Mobile technology is fundamentally altering how you CAN create marketing content. In the second half of this mobile keynote presentation I talked about:

  • Apps and approaches for creating killer content using your mobile phone
  • A successful mobile content marketing case study – showing how we used a single mobile phone, content and social media to change the brand perception of a major international festival
  • The secret to successfully leveraging mobile technology to market brands and specifically, destinations

Download Your Copy of Mobile First: Using Mobile to Market Your Brand

If you’d like to download your own copy of the entire hour and thirty minute keynote, please fill out the download form below.

 

About Tom Martin

Tom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Connect with him on Google+ or follow him on Twitter or connect with him on LinkedIn.

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