Why Do You Need INSIGHT?
There is an overwhelming amount of information in the world but precious few insights. Yet, it is the amount and quality of insights that separate the effective from the everyday tourism destination marketer.
Today’s CVB and DMO Marketing Directors like you are expected to be all knowing, all doing, insight driven marketing superstars. Yet, most don’t have the time to stay current and fewer still have the professional background to deal with the host of issues you face daily.
You are expected to direct agency partners, yet you’ve never worked inside an ad agency. You’re expected to be current on all things marketing, yet given little or no time in your day to actually filter through the tsunami of information overflowing your computer screen. You are expected to create innovative, integrated marketing programs but…. well, we’re back to that time thing again.
In short, you need a friend.
A single, smart, experienced marketing consigliere. A person whose only role in your life is to help you be a more efficient and effective destination marketer. A person who can call on decades of real-world, marketing experience (tourism and non-tourism) combined with a reputation for creating innovative marketing programs to give your destination the edge it needs to win in today’s hyper-competitive, digitally centric world.
For you we offer INSIGHT.
INSIGHT was created specifically for today’s overworked, destination marketing director. We have packaged insight, innovation, education and consulting services into one, tourism focused offering. But INSIGHT isn’t for everyone. We are only accepting 15 CVB or DMO marketing directors into the 2012 INSIGHT program.
Will you be one?
INSIGHT Includes
Insight & Information is our answer to the tsunami of information that you should, but don’t have time to read. Using a sophisticated linguistics engine combined with human curation by experienced marketing professionals, Insight & Information sifts through thousands of posts each week to hand select the most important items in four of the fastest moving and most important marketing categories: Social Media Marketing, Mobile, Demographics, and Marketing Platforms.
Each item is then summarized and posted to Insight & Information. Each summary is designed to give you the Cliff-Notes version, and if you want to go beyond the summary, the original article is just a click away.
Private Webinars
Twelve times a year, we will host private webinars covering new trends such as:
⁃ The Mobilization of America
⁃ Reviews of new marketing platforms that destination marketers should consider using
⁃ New demographic and marketing research studies
⁃ Topics requested by INSIGHT members
Can’t make a webinar… no problem. Each 45 minute interactive webinar is recorded and saved on a private server for you to download and review at your leisure. And of course, any questions you might have can be asked via phone or email.
ThinkAbouts
How often do you and your team step back from your harried day-to-day grind and spend a few hours just thinking about new ways to grow visitation to your destination? When was the last time you invited an “outsider” to challenge your thinking and push your boundaries beyond where you are today?
Our ThinkAbouts are half-day, structured brainstorming and innovation workshops designed to push the boundaries of your thinking. Held on-site at your offices, the ThinkAbout session is designed to stimulate new ideas, approaches and campaigns to improve your destination’s marketing.
Consigliere
Do you ever wish you had someone in your corner?
Someone whose sole purpose was to help you think through the maze of difficult problems and situations you encounter every day? To give you honest, competent advice without fear of retribution or rebuke. An experienced, credentialed marketer whose “living” wasn’t tied to a campaign, a contract or an award? Just a friend. Someone you could turn to… a trusted partner to provide advice on topics like:
⁃ Improving your communication process with your ad agency
⁃ Getting your various agency partners to work in a more integrated fashion
⁃ Making key staffing decisions, including help with the creation of job descriptions, salary recommendations, etc.
⁃ Selling your ideas internally to your organization, your board or maybe just your boss
⁃ Reviewing your marketing programs to help spot deficiencies
⁃ Ideas for creating more integrated marketing programs
⁃ Someone you can just bounce ideas off of
You’ll receive up to 50 hours per year of phone and email consultation. All consulting is done by Tom Martin, a 20-year veteran of the marketing industry and noted digital marketing speaker and author.
Tom Martin Bio
Tom Martin is a 20-year veteran of the marketing and advertising world who has been named Ad Agency Executive of the Year by the American Advertising Federation and Communicator of the Year by the International Association of Business Communicators.
Tom’s tourism background includes not one but two stints working on American Airlines. He has also directed marketing strategy for The New Orleans Convention Center, Casino Rouge, South Seas Resorts, The Drake Hotel (Chicago), various Hilton Hotels, and the La Quinta Resort in Palm Springs, CA.
Outside of tourism, Tom has worked in dot-com, telecom, pharmaceutical, business-to-business, healthcare, hospital, broadcasting, retail, liquor, restaurant and packaged goods.
Tom is a contributing writer for Advertising Age Magazine, blogs at HelpMyBrand.com, and is a frequent speaker at tourism and digital media conferences around the country. Yet he is probably best known for his innovative marketing programs that successfully changed the brand perception of Mardi Gras from “beer, beads and body parts” to “family friendly fun.”
What Others are Saying about Working With Tom
“Tom has been a pleasure to work with and he works tirelessly ensuring that his team is consistently proposing emerging marketing and media channels to reach consumers in new ways. Tom is fun to work with; he is highly creative and open-minded and I found myself always look forward to his next big idea. He is highly collaborative and always finds a “win-win” solution to any challenge presented to him. I am sure that Tom is constantly in demand for his vision and marketing prowess. Any company seeking to get an edge in branding, reach, interaction, and conversion should seek out Tom.”
Tracey Jardin, Director of Marketing Communications, La Quinta Resort & Club
“Tom is one of the smartest, most creative marketers I know. If you’re looking for leading-edge thinking about reaching your audience, using a mix of traditional and new approaches, Tom is your resource. Not only is he a thought-leader in social media marketing, Tom is a trustworthy professional and a genuinely nice guy. I recommend him without reservation.”
“I had the pleasure of working with Tom on new business pitches as well as client projects, and in every case I found him to be highly strategy-driven, with his feet firmly planted in solid research and his mind looking ahead to the next wave of technology and industry trends. I continue to look to Tom for his insights and expertise in the burgeoning social media realm and would recommend him to any organization looking to stay on the cutting edge.”
Kara Schonberg, Manager, Corporate Development Marketing at Tulane University, Freeman School of Business
Pricing
Charter Memberships are available until December 31, 2011 for a reduced membership fee. All Charter Members receive first right of refusal to join INSIGHT in 2013 and receive membership rate guarantees.
To request additional information or discuss pricing for regular or Charter Membership programs, please complete the form below.
