October 21, 2021

We’ve written before at Converse Digital about choosing the right influencer and the difference between “influence marketing” and “influenceR marketing.” There’s a lot of weight in that one little “r.” An influencer not only possesses the “influence” (ie: audience), but they wield it effectively. They don’t just know the right people, they know how to

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July 1, 2021

That last little “R” is HUGE — read this post to understand the difference between Influence and InfluenceR marketing.

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June 24, 2021

Do you wish you could leverage the power of social media and conversations to grow brand loyalty and purchase intent? You can.

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February 6, 2020

The single biggest mistake sales teams make today is focusing exclusively on prospects and ignoring these social agents who will introduce you to prospective customers both offline and online.

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March 5, 2019

As I embark on yet another Fat Tuesday, I can’t help but flashback a decade (yes, it’s been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, my little experiment was novel (no one had ever

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February 20, 2019

In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN hoped to fashion it into an independently operated daily online news program that would appeal to today’s digital centric consumer. By January 2018, Neistat was out and the effort became a glaring

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February 28, 2018

Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer’s audience on the misguided belief that this access will generate sales by association. But this is a short-sighted and increasingly unsuccessful viewpoint because fame doesn’t equal influence. So, how do you leverage conversations to create a

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June 30, 2016

What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone how much fun they’re having. And they don’t

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March 31, 2016

You can’t turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from what I’ve seen, more are doing it wrong than right and new research suggests new

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July 2, 2014

Last week while driving my six year old son to camp, he asked me an interesting question.  “Dad, how do you become famous?” I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is doing something meaningful for the world. Something that made

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