Converse Digital http://www.conversedigital.com Fri, 23 Mar 2012 14:35:46 +0000 http://backend.userland.com/rss092 en Using Social Media To Get a Job http://www.conversedigital.com/2012/03/using-social-media-to-get-a-job/ Funding Your Tourism Content Marketing Campaign If there is one thing that binds all marketers together, it’s lack of enough marketing budget to properly fund all of your marketing efforts to create an optimum marketing mix. This is especially true for brands and destinations engaged in…

]]> http://www.conversedigital.com/2011/08/tourism-content-marketing-strategy/ Announcing: Advanced Social Media Marketing Strategies and Tactics Workshop Register for Social Media Marketing WorkshopWe’re gearing up for our first New Orleans, workshop. For some time now friends and associates have been asking when we’ll create a special workshop specifically for small business owners and marketers in small companies. A workshop that is designed…

]]> http://www.conversedigital.com/2011/04/social-media-marketing-workshop-new-orleans/ Are You ‘All in’ For Your Clients? I've been lucky enough to have clients for whom I was all in. I lived, breathed and slept their brand, their product and the product category.

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]]> http://www.conversedigital.com/2011/04/are-you-all-in-for-your-clients/ How Much Should Social Media Marketing Cost? Social Media CompensationThis is a reprint of a post I originally wrote for Ad Age back in 2008. And while at the time I wrote it as the President of an ad agency, as I sit here now the owner…

]]> http://www.conversedigital.com/2011/03/social-media-marketing-compensation/ QR Codes: Game Changer or Passing Fad? In my opinion, QR codes are anything but a shiny object. What do you think?

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]]> http://www.conversedigital.com/2011/03/qr-codes-game-changer-or-passing-fad/ Seven Resolutions Your Agency Can’t Afford Not to Make Over the last couple of years I've offered up a few thoughts on resolutions your agency should be making to remain competitive in the coming year. Here's this year's installment.

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]]> http://www.conversedigital.com/2011/03/seven-resolutions-your-agency-cant-afford-not-to-make-4/ 5 Ways To Improve Groupon’s Super Bowl Ad

So you’ve likely read all the banter yesterday about how Groupon was insensitive, moronic, or just plain stupid for running the ad above. Funny though, no one really said much about their second Super Bowl spot below….

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]]> http://www.conversedigital.com/2011/02/integrated-advertising-social-media-strategy/ What’s More Important… Impacts or Impressions? impacts vs impressionsWhat drives the bottom line more… gross tonnage (impressions) or fewer, highly targeted impacts? For most of my career I was taught that impressions were the golden goose. But a few years ago, back in 2008, something really interesting happened…

]]> http://www.conversedigital.com/2011/01/marketing-strategy-impacts-impressions/ 4 Simple Steps to Better B2B Blog Content Chris Barger speaking at Social Fresh

One of the questions we often get from B2B clients and prospects is:

We’re too busy now.
How in the world will we ever find the time to blog and do social media?

A fair…

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