Using Social Media To Alter Brand Perception Experiment

Tom — Tue, 09 Nov 2010 21:46:23 +0000

What if by allowing you to experience something you “thought” you knew about, even virtually, I could change your mind about your perception of that thing/event/brand? Would that be a powerful marketing tool? Would you invest money, time and effort behind that sort of thing? I’m thinking most would but first, you’d need the case study demonstrating that it really works.

And that is what led to our 2-year social media experiment. We started in 2009 using only Twitter to try and alter consumers’ brand perception of Mardi Gras from that of Beer, Beads and Body Parts to Family Friendly Fun. And in 2010, we decided to add Flickr, YouTube, blogging, and even live streaming video to the mix.

Care to see if it worked? We’d be glad to show you… just contact Converse Digital to schedule the meeting.

Talking With Tom

Tom — Tue, 09 Nov 2010 18:57:37 +0000

Is it possible to create a 52-week video blog social media campaign using nothing but an iPhone? Could you shoot, edit and publish entirely from a mobile platform? And would the content be interesting enough and of high enough quality to actually drive traffic to the blog site? That’s what we’re hoping to find out when we launch Talking With Tom, the world’s (to the best of our knowledge) first video blog shot, edited and produced completely 100% on a mobile device — the iPhone4.

Watch for it to officially launch in January 2011. And if you’re a brand that wants to invest a little money for a lot of learning, contact us to become a sponsor of this project.

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Using Social Media To Alter Brand Perception Experiment

Talking With Tom