Brilliant Email Marketing Example

Screen shot 2010-06-10 at 7.37.31 AM Have you ever seen someone use email in a way that is so brilliant, yet so simple that you smack your forehead and think, now why the hell didn’t I think of that? Recently I did… my friend Sloane Berrent has found a way to use the standard “I’m out of the office” email as a marketing tool and frankly I think it’s brilliant.

Why?

First, because it’s free — you don’t even have to pay an email company. Second, who isn’t going to look at the email and by look I mean open or read in preview pane? You just sent her an email and you get a reply back so of course you’re going to open it. Third, because as a consultant, Sloane has found a nifty way to showcase her portfolio without you feeling “sold” or thinking less of her.

Just think about the power of what she’s done when you apply it to scale. Think for instance if you were an ad agency and each of your employees did this when they were traveling or on vacation. How much more exposure would your portfolio receive?
Or what if you weScreen shot 2010-06-30 at 11.52.18 AMre a non-profit seeking to expand your message. What would happen if say you got someone like IBM or Coke to change all of their employees’ “out of the office” email replies to a format featuring a message about your cause? I mean, that is huge and free.
Sloane has taken the ordinary email and made it
extraordinary.
Now we can all go copy her 😉

So what about you? What do you think? Have you seen anyone else doing this or anything like this that is super cool because it is super simple? Share. Share now please.

And hey, if you enjoyed this post, please consider subscribing so you can have posts from this blog sent directly to your eMail in box. And don’t worry, I’ll never share your email with anyone and I don’t send anything but blog posts… because that’s not what your here for right?

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About Tom Martin

Tom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Connect with him on Google+ or follow him on Twitter or connect with him on LinkedIn.

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