Stop Calling Amazon Prime A Loyalty Program – It’s Not!

Last week Skift posted an article, Business of Loyalty: What the Travel Industry Could Learn From Amazon Prime, suggesting travel brands could learn a lot from Amazon’s famous Prime Service. Nothing could be further from the truth… here’s … [Read more...]

Why Do Companies Screw Their Best Customers?

Yesterday I received an email from Oculus that really pissed me off. The email invited me (an early adopter of the technology) to share the gift of VR. It went on to inform me that for a “limited time” Oculus was selling a package of one Rift + two … [Read more...]

Are Millennials Looking For God On The Internet?

According to just released data from Pew.... YES...  Millennials are far more likely than their elder brethren to be searching for God via the Internet. In fact, they're almost 5 TIMES more likely to seek the Almighty on the web then Baby Boomers and … [Read more...]

Why You Need To Build Your DMO’s Social Sales Force

What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]

Did Your Influencer Just Become a Celebrity?

You can't turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from … [Read more...]