A step by step guide from 20 year veteran of the advertising and marketing community, Tom Martin, on how to leverage social media tools to get a job.

If there is one thing that binds all marketers together, it’s lack of enough marketing budget to properly fund all of your marketing efforts to create an optimum marketing mix. This is especially true for brands and destinations engaged in…

Tags: content marketing, Social media

We’re gearing up for our first New Orleans, workshop. For some time now friends and associates have been asking when we’ll create a special workshop specifically for small business owners and marketers in small companies. A workshop that is designed…

This is a reprint of a post I originally wrote for Ad Age back in 2008. And while at the time I wrote it as the President of an ad agency, as I sit here now the owner…

Tags: social media marketing

So you’ve likely read all the banter yesterday about how Groupon was insensitive, moronic, or just plain stupid for running the ad above. Funny though, no one really said much about their second Super Bowl spot below….

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Tags: Advertising, converse digital, Social media, social media strategy, tom martin

What drives the bottom line more… gross tonnage (impressions) or fewer, highly targeted impacts? For most of my career I was taught that impressions were the golden goose. But a few years ago, back in 2008, something really interesting happened…

Tags: Advertising, content marketing, marketing strategy, social media strategy

One of the questions we often get from B2B clients and prospects is:

We’re too busy now.
How in the world will we ever find the time to blog and do social media?

A fair…

Tags: blogging, Business-to-business, content marketing, Social media

Is your social media program fully integrated with your traditional marketing program, or are you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself?

The Integration Question

If you’re running a truly integrated program, congrats. You’re…

I’m sensing a seismic shift in our business.

No longer will marketing strictly be about finding target audiences and telling clients how to speak to those audiences using traditional primary and secondary research. Instead, our job will be to act…

Tags: Advertising, content marketing, converse digital, digital marketing strategy, Marketing, Marketing and Advertising, marketing strategy, Online advertising, Social media, tom martin, Twitter

As a 20-year vet of the advertising business and someone who successfully built a social media practice within a traditional ad agency, I often get emails, calls and DM’s from client side marketing folks that are trying to figure out of there agency really gets social media.