Tom Martin May 21, 2013 Leave a Comment

6 Tips For Writing White Papers & eBooks That Convert Sales

Studies show that self-educating buyers regularly download white papers and eBooks as part of their pre-purchase research. They'll gladly trade an email address for good information that helps them make a buying decision or just makes them smarter. … [Read more...]

Filed Under: Content Marketing, Digital Strategy, Sales Prospecting, Social Media
Tom Martin May 14, 2013 Leave a Comment

Mobile Mommy: Mobile Social Media & Internet Usage Stats For Moms

Edison Research just released another great study -- Moms and Media 2013. There is a ton of good information in the report including key statistics showing that moms are increasingly digital, social and mobile. And as they adopt smartphones, all … [Read more...]

Filed Under: Digital Strategy, Social Media
Tom Martin May 7, 2013 1 Comment

5 Awesome iPhone Photo Apps

I love the creative freedom that my iPhone provides. And nowhere is that freedom better expressed than in photography. I'm sure you're quite familiar with Instagram and the creative filters that go with it, but if you really want to "go pro" with … [Read more...]

Filed Under: Content Marketing
Tom Martin May 1, 2013 4 Comments

How To Launch A Company

Three years and two weeks ago I called my wife to tell her I would become unemployed on May 1, 2010. I had accomplished my three year goal at the agency I was working at and it was time to move on to a new challenge -- namely to return to a life of … [Read more...]

Filed Under: Digital Strategy
Tom Martin April 23, 2013 1 Comment

The Invisible Sale (My New Book)

I can't tell you how excited I am to finally be able to tell everyone this incredible news -- my first book, The Invisible Sale is finally available on Amazon and B&N for pre-order. While the book won't actually publish until this October, you … [Read more...]

Filed Under: Sales Prospecting
Tom Martin April 9, 2013 9 Comments

How To Network on LinkedIn

Lately I've been getting a lot more requests from to conduct LinkedIn Networking Workshops for B2B sales teams. It seems companies and organizations are finally waking up to the fact that LinkedIn is so much more than an online resume collection. At … [Read more...]

Filed Under: Sales Prospecting, Social Media
Tom Martin April 3, 2013 2 Comments

First Time Marketing Strategies for Destination Marketing Organizations

  This post is a reprint of a post I wrote after returning from my first overseas trip in 2010 to Kuala Lumpur and Singapore, where I conducted a series of social media workshops. If you want to read the entire series (this is the third and final … [Read more...]

Filed Under: Digital Strategy, Social Media
Tom Martin April 2, 2013 Leave a Comment

Using Social Media For B2B Networking

Ever have a salesperson claim they don't have time to play on Twitter, LinkedIn, Facebook or Google+? If you answer no, then you’re either a liar or not listening closely because it’s the most common thing social media consultants have been … [Read more...]

Filed Under: Sales Prospecting, Social Media
Tom Martin March 26, 2013 11 Comments

What is a Tweet Chat & How Do I Participate?

Hashtags were 'invented' as a way for a group of people to follow a single conversation on Twitter. If you've ever seen a tweet with # preceding a word, you've seen a Hashtag.  One of the greatest uses of Hashtags is to create real-time, ad hoc chat … [Read more...]

Filed Under: Sales Prospecting, Social Media
Caroline March 19, 2013 Leave a Comment

How To Prospect For Qualified Sales Leads While You Sleep

Can't see the audio player? No problem, click here to download the entire interview with Tom Martin from SoloPR LIVE from Atlanta! After Tom's exciting presentation on Painless Prospecting at the #SoloPR Summit in Atlanta, he sat down for a … [Read more...]

Filed Under: Digital Strategy, Sales Prospecting
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