Why Your Email Marketing Newsletter Can’t Suck

As I sit in a hotel at the foot of the University of Texas campus for a day and a half of reliving my youth while simultaneously brainwashing my child, 413 email marketing newsletters await my attention this morning. Deleted them all. Today's … [Read more...]

Content Marketing Strategy: The Importance of Ecosystem Thinking

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale, “Creating Text-Based Content.” Chapter 14 easily deconstructs into multiple individual blog posts. One blog post idea is to repurpose the "Talking vs … [Read more...]

Why Conversations Are Essential in Successful Influencer Marketing Campaigns

Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]

Facebook News Feed Changes: Why You Don’t Need A New Strategy

Facebook's announcement that "The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages." doesn't mean you need a new social media strategy. It means you'll need to execute better against the … [Read more...]

Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]

Sales Prospecting Techniques: Connecting vs Converting: The #1 Way to Grow Sales

Have you ever woken up one day with zero sales prospects in your sales funnel? I have. It was a pretty horrific day. Thankfully, I was able to fix the problem in under 48 hours because I focused on connecting vs converting. Today, let’s talk about … [Read more...]

How to Google Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why … [Read more...]

Stop Shopping Cart Abandonment and Spread The Holiday Spirit

According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report "more than 69% of online shopping carts that contain at least one item are later abandoned". The report analyzed 37 different studies to arrive at the 69% … [Read more...]

Aligning Sales & Marketing For Better Event Sales Prospecting

Do you struggle with connecting your sponsorship sales leads and attendee leads lists? Leveraging people on each to help you create qualified sales prospects for the other? If so, this post is for you. A friend of mine produces large conferences … [Read more...]

Stop Calling Amazon Prime A Loyalty Program – It’s Not!

Last week Skift posted an article, Business of Loyalty: What the Travel Industry Could Learn From Amazon Prime, suggesting travel brands could learn a lot from Amazon’s famous Prime Service. Nothing could be further from the truth… here’s … [Read more...]