Why Every Ad Agency Needs a Content Marketing Strategy

Content marketing is a widely recognized driver for effective, inbound sales lead generation programs. While largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad agencies should develop a consistent … [Read more...]

A Simple Social Media Strategy To Prospect For Clients & Customers

This Thursday, March 27th, I'll be talking about the 7 keys to successfully leverage your social media strategy to drive lead generation and sales prospecting efforts. If you'll be at Social Media Marketing World in San Diego and free at 2:15pm on … [Read more...]

How To Turn a Presentation File Into a B2B Lead Generation Tool (Part II)

Last week I showed you a nifty trick to turn any presentation into an instant B2B lead generation tool. But that trick only generates as may sales prospect leads as people in the audience. So today I'm going to show you how to use that same file to … [Read more...]

How To Turn a Sales Presentation Into a B2B Lead Generation Tool (Part I)

Do you give presentations for living? Do you make sales calls, deliver conference presentations, or even just make internal presentations to your boss or peers. What do you do with these presentation decks after you deliver the presentation? If … [Read more...]

Unmasking Big Data’s Lies [Webinar]

So today I want to talk to you about the lies, but I also want to talk to you about the truths of Big Data. I'm giving you my recent big data presentation as a downloadable webinar. My goal is that when you finish the downloadable webinar, … [Read more...]

How to Get Your Sales Force to Embrace B2B Marketing Content in Their Sales Prospecting Process

The biggest hurdle to an effective B2B content marketing program is convincing the sales force to utilize the content in their lead nurturing process. Most B2B marketing departments incorrectly diagnose the situation as a lack of willingness, … [Read more...]

Confessions of a Twitter Chat Creator

I miss all the conversations I used to have on Twitter. So a few weeks ago I created a Twitter Chat called #DayChat as a virtual social media water cooler where my friends and I could hang out and chat about marketing vs just sharing links with each … [Read more...]

Will Online Reviews & Testimonials Kill Traditional Branding?

Over the last few weeks I've noticed a handful of articles discussing the devaluation of brands in a world of near perfect information. It has me thinking about the effect such a change would have on traditional marketing approaches. And, more … [Read more...]

3 Ways To Use Social Media For Better B2B Sales & Lead Generation

I'm convinced that 2014-15 will be the year we'll finally see companies looking seriously at social media as a B2B sales tool. I'm seeing increased interest in and requests for our social sales training and I'm seeing a lot more social selling … [Read more...]

Introducing #DayChat – A Marketing Twitter Chat

I've always been a big fan of Twitter and specifically Twitter Chats as a way to engage in smart, interesting conversations around topics like marketing, social media, digital marketing and other professional interests. But alas, if you look around … [Read more...]