Six Key Benefits of Podcasting as a Sales Prospecting Tool

If you’re looking for an opportunity to change up your digital marketing or to give your readers a different way of experiencing your content, podcasting can be an easy, inexpensive option. Podcasting is the regularly scheduled production and … [Read more...]

Did Your Influencer Just Become a Celebrity?

You can't turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from … [Read more...]

The Power Of Perception To Influence Consumer Choice

What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive movement in consumer perception? … [Read more...]

The #1 Reason For Shopping Cart Abandonment

I was reading an interesting statistic this morning that "almost 69% of online shopping carts that contain at least one item are later abandoned, according to the Baymard Institute, an e-commerce consultancy based in Copenhagen which analyzed 31 … [Read more...]

Is That a Sales Prospect In Your Hashtag Stream?

It's no secret that I think Twitter Chats are an excellent social selling opportunity. If you're not sure about this social media tool, check out the simple video I created, Twitter Chat Explanation Video. Now take the power of Twitter Chats … [Read more...]

Relationship Rules for Successful Ad Agency Business Development

On May 1st, Converse Digital turned five -- five years of helping clients turn conversations into customers. But as I sit here reflecting on what I've learned over the last year, two overriding lessons overshadow everything else. Such universal … [Read more...]

What Is Marketing Propinquity, and How Does It Help You Win Sales?

Back in 1950, psychologists Leon Festinger, Stanley Schachter, and Kurt Back launched a study to investigate how friendships developed among students at the new Westgate Complex at MIT. They found that the strongest friendships developed between … [Read more...]

Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere

Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands -- think brand activation, content creation, brand … [Read more...]

Digital Strategy: Why Super Bowl Ads Don’t Need To Be Engaging

Recently the super smart Jeff Rohrs of ExactTarget/Salesforce wrote a great post about the lack of CTA's (Call to Action) in Super Bowl ads. You can read it here. In it, Jeff makes the argument that Super Bowl advertisers that fail to place a mobile … [Read more...]