I've been lucky enough to have clients for whom I was all in. I lived, breathed and slept their brand, their product and the product category.

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In my opinion, QR codes are anything but a shiny object. What do you think?

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Over the last couple of years I've offered up a few thoughts on resolutions your agency should be making to remain competitive in the coming year. Here's this year's installment.

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Hiding Some Sort of ‘Proprietary’ Trade Secret? You’re a Fool

Do you have a proprietary approach to strategic planning, media planning, brand development or anything else at your agency? Or maybe you have a trademarked, super top-secret-can-only-show-you-during-our-new-business-pitch-meeting process that is…

Tags: Advertising, business development, professional services marketing, Social media

It’s in vogue these days to make fun of how far behind ad agencies are in the understanding and adoption of social media. On Twitter, in blog posts and in the hallways at all the cool social-media conferences, the social-media agencies/consultants love to sell against the big, old, traditional ad agency. But should we be so quick to rule out agencies?

Over the last few years I’ve become increasingly less interested in the core concepts of advertising. While so many in our business want to talk about concepts, I fancy ideas. When they speak of campaigns, I push for conversations. And…

Innovation is sexy. It puts you ahead of the competition because you can offer a new tool for the marketer’s toolbox. It gets you meetings with prospects and new streams of funding from current clients. It excites your employees and…

Keeping Your Job Requires Being Honest, not Nice

Have you ever received the call? You know the one where the client tells you how much they love you, respect you and the contributions your agency has made to their brand…

Even More Thoughts from the Small Agency Conference

It never fails. You go to a conference, and I don’t care how good it is, the best session ends up being a hallway conversation or meeting over dinner, drinks or coffee.…