How to Win More of Your Pitches in 2014
Advertising Age, December 23, 2013
Take a minute and count how many pitches you participated in this year. Now, how many did you win? I’m guessing that you lost way more pitches than you won. So why is that? And what can you do to change those odds next year?
Turning Links Into Leads
The Agency Post, August 19, 2013
The problem with social media ROI discussions today and how to develop a social media powered business development plan of attack for a better tomorrow.
What Agencies Can Learn From the Way Rock Stars Turn Customers Into Fans
Advertising Age Magazine, August 7, 2013
As my first boss told me, brands hire people not agencies. Rock stars get this point, and invest time and effort in creating opportunities for their fans to bond with them as people, as opposed to performers. As an agency owner or someone in charge of business development, you can learn from these rock stars. Understand that a greater level of interaction leads to more likability, which leads to trust, which leads to advocacy.
How To Lose Weight While Blogging
MarketingProfs, June 19, 2013
If you’ve ever said you didn’t have time to write or exercise more, this blog post is for you. We all wish we could create more content and shed more pounds, but inevitably, both goals get placed behind “doing my job” on the to-do list of life. But that ends today. In this post, I’m going to show you how to lose weight and create content at the same time.
How To Leverage Science of Relationships to Gain True Influence
Copyblogger, June 18, 2013
Establishing influence is a multi-step process that moves the influenced through four key stages. This article provides the actionable insight that your strategic plan needs to move you through each stage of the process.
You Can’t Get New Business if Prospective Clients Can’t Find You
Advertising Age Magazine, May 16, 2013
A Strategic Inflection Point is “a time in the life of the business when its fundamentals are about to change. They are full-scale changes in the way business is conducted, so that simply adopting new technology or fighting the competition as you used to may be insufficient.” This is the point at which many agencies now find themselves — though often they seem to be in denial. Position yourself to adapt to clients’ changing expectations and set yourself above the competition.
Seven Tips for Pitching New Client’s
Advertising Age Magazine, June 26, 2012
Over the years I learned a lot about how to pitch. I have consulted with agency pitch consultants, debriefed prospects post-pitch and tried to learn from my own mistakes. Over the last month I was given the to sit on the other side of the pitch table. Everything in this article is based on the post-pitch discussions in the client-selection committee.
The 8 Simple Secrets To iPhone Video Blogging
Social Fresh, July 12, 2010
Is it possible to create an entire year long video blog using nothing other than an iPhone? Yes, it is. I talk about how here.
Integrating Social & Traditional Marketing
Social Media Examiner, October 8, 2010
Companies want the answer but maybe it would be better to ask the question — “how to think” about integrating social media, digital media, old media and the blending of all of it. We need to be asking for a framework, not a solution.