Why Are B2B Marketers Struggling to Engage Targeted Prospects?

This morning I read an interesting research study indicating that 57% of B2B Marketers felt "Getting targeted prospects to engage" was their #1 challenge in generating new leads. Following closely on the heels was "Finding leads that convert" at 55%. … [Read more...]

What’s The Value of a Facebook Like?

The Facebook Like, is often dismissed as little more than a Facebook Marketing vanity metric by many in the social media marketing world. I get it, it's so easy to Like something. It doesn't take a lot of effort, so how valuable is a Facebook Like … [Read more...]

8 Lessons for Entrepreneurs

Happy Anniversary to me. Yep, eight years ago this week (May 1, 2010) I re-entered the world of entrepreneurship by starting Converse Digital with a mere two weeks notice, no money in the bank, no investors, no credit line, a wife, four kids, a big … [Read more...]

Where Experts Say You Should Invest Your Limited Social Selling Time

Social Selling, like most things in life, is a marathon, not a sprint and you should act accordingly. Social Selling Techniques are about making an investment today that will generate sales in the next month, quarter or year. But for companies or … [Read more...]

Are You Exploiting These 4 Easy Social Selling Techniques

I don’t have time to play on Twitter, LinkedIn, or Facebook—I have sales calls to make. Ever heard that one before? It’s been the most common thing social selling trainers and social selling agencies have heard from salespeople for as long as social … [Read more...]