Using Aikido Selling To Close Sales with Self-Educating Buyers

The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors') digital content marketing efforts to … [Read more...]

Is There A Difference Between Authority and Fame?

Last week while driving my six year old son to camp, he asked me an interesting question.  "Dad, how do you become famous?" I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is … [Read more...]

Are You Creating Content For Conversions or The Converted?

While watching Luke Bryan, the headliner closing act on Saturday night, at the 2014 Bayou Country Fest I was struck by two things. First, his pandering techniques (to get the crowd into the show) and second, the number of folks heading for the doors … [Read more...]

Six Reasons You Need To Stop Focusing on Click-Thru Data

There is a scary trend rolling through the digital domain. A trend that if left unchecked, will lead to failed content marketing and lead generation programs. Yet, as you read posts penned by content marketing agencies and lead generation thought … [Read more...]

Creating Campfire Brands

On May 20th, 2014, a few hundred members of the diabetic community will come together for the world's first, and only, virtual diabetes conference. Registration is completely free and you can join from a computer, smartphone or tablet. If you're … [Read more...]