Six Key Benefits of Podcasting as a Sales Prospecting Tool

If you’re looking for an opportunity to change up your digital marketing or to give your readers a different way of experiencing your content, podcasting can be an easy, inexpensive option. Podcasting is the regularly scheduled production and … [Read more...]

Did Your Influencer Just Become a Celebrity?

You can't turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from … [Read more...]

The Power Of Perception To Influence Consumer Choice

What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive movement in consumer perception? … [Read more...]

The #1 Reason For Shopping Cart Abandonment

I was reading an interesting statistic this morning that "almost 69% of online shopping carts that contain at least one item are later abandoned, according to the Baymard Institute, an e-commerce consultancy based in Copenhagen which analyzed 31 … [Read more...]