Why Every Ad Agency Needs a Content Marketing Strategy

Content marketing is a widely recognized driver for effective, inbound sales lead generation programs. While largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad agencies should develop a consistent … [Read more...]

A Simple Social Media Strategy To Prospect For Clients & Customers

This Thursday, March 27th, I'll be talking about the 7 keys to successfully leverage your social media strategy to drive lead generation and sales prospecting efforts. If you'll be at Social Media Marketing World in San Diego and free at 2:15pm on … [Read more...]

How To Turn a Presentation File Into a B2B Lead Generation Tool (Part II)

Last week I showed you a nifty trick to turn any presentation into an instant B2B lead generation tool. But that trick only generates as may sales prospect leads as people in the audience. So today I'm going to show you how to use that same file to … [Read more...]

How To Turn a Sales Presentation Into a B2B Lead Generation Tool (Part I)

Do you give presentations for living? Do you make sales calls, deliver conference presentations, or even just make internal presentations to your boss or peers. What do you do with these presentation decks after you deliver the presentation? If … [Read more...]

Unmasking Big Data’s Lies [Webinar]

So today I want to talk to you about the lies, but I also want to talk to you about the truths of Big Data. I'm giving you my recent big data presentation as a downloadable webinar. My goal is that when you finish the downloadable webinar, … [Read more...]