How To Sell With Social Media

Prefer to listen versus read helpful information on social selling and sales prospecting with social media and content marketing? Well today you're in luck. Recently Tyler Anderson interviewed me for his Casual Friday podcast where we talked in depth … [Read more...]

Why Tourism Brands Should Avoid Hyperlapse Videos in Their Content Marketing

Instagram's new Hyperlapse IOS app is taking the tourism content marketing world by storm. Heck, it's got everyone's attention. Almost overnight (after its release) my Facebook feed switched from a never ending stream of ice bucket challenges to … [Read more...]

Using Aikido Selling To Close Sales with Self-Educating Buyers

The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors') digital content marketing efforts to … [Read more...]

Is There A Difference Between Authority and Fame?

Last week while driving my six year old son to camp, he asked me an interesting question.  "Dad, how do you become famous?" I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is … [Read more...]

Are You Creating Content For Conversions or The Converted?

While watching Luke Bryan, the headliner closing act on Saturday night, at the 2014 Bayou Country Fest I was struck by two things. First, his pandering techniques (to get the crowd into the show) and second, the number of folks heading for the doors … [Read more...]